What if Alexa or Siri sounded more like you? Study says you'll like it better

One voice does not fit all when it comes to virtual assistants like Siri and Alexa, according to a team led by Penn State researchers that examined how customization and perceived similarity between user and voice assistant (VA) personalities affect user experience. They found a strong preference for extroverted VAs—those that speak louder, faster and in a lower pitch.

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