Know your audience: Why data communication needs to pay attention to novice users

Computer scientists at the University of Massachusetts Amherst recently found that data-visualization experts have no agreed-upon understanding of who makes up one of their largest audiences—novice users. The work, which recently won a coveted Best Paper Award at the Association for Computing Machinery's conference on Human Factors in Computing Systems (ACM CHI), is an important first step in ensuring more inclusive data visualizations, and thus data visualization that works for all users.

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